Business Management - Marketing

Program Description

The Business Management program is designed for individuals who are seeking an entry-level, business-related position, pursuing self-employment or seeking a job change or advancement. Students receive a broad background in business fundamentals with specific skills in managing operations, marketing, accounting, supervision and computer software applications. Teamwork, problem solving, communication skills and ethical behavior are emphasized as well.

Emphasis Description

The Marketing emphasis is designed to prepare individuals for employment in marketing, sales management and retail management fields. Students will learn current practices and acquire knowledge in marketing fundamentals; management; sales; retail operations; sales force management; and new applications in the art of advertising, promotion and selling.

The coursework combines technical skills with creativity and equips students with the skills to compete in the current industry environment. Successful marketing professionals enjoy working with people, have excellent communication skills and present a professional appearance.

You can also consider:

• Management and Supervision Emphasis
• Small Business Entrepreneurship Emphasis

Statewide Salary Range for Recent Graduates

$14,975 $96,193

Approximate Costs

• $122.20 per credit (resident)
• $183.30 per credit (out-of-state resident)
• *Online students are not charged out-of-state fees.

Program Outcomes

• Plan the operations of a business across functional areas.
• Organize resources to achieve the goals of the organization.
• Direct individuals and/or processes to meet organization goals.
• Control business processes.
• Apply problem-solving concepts in a team environment.

Career Opportunities

• Graduates may find employment as an operations assistant or a management trainee in private businesses, public entities or nonprofit organizations.

Entrance Scores

Admission Process

• Submit the college admission application.   
• Submit the $30 one-time fee.   
• Submit high school and other official college transcripts.   
• Take the college assessment test (ACCUPLACER, ACT or other). The ACCUPLACER assessment can be taken at MPTC.   
• Meet with Admissions to discuss order of courses and prerequisites (strongly encouraged).   

Please visit the Admissions page for general information.