Business Management - Marketing
Program Number: 10-102-3
School Year: 2015-2016
Associate of Applied Science Degree
Campus*: Beaver Dam, Fond du Lac, West Bend, Online
The Business Management program is designed for individuals who are seeking an entry-level, business-related position, pursuing self-employment or seeking a job change or advancement. Students receive a broad background in business fundamentals with specific skills in managing operations, marketing, accounting, supervision and computer software applications. Teamwork, problem solving, communication skills and ethical behavior are emphasized as well.
The Marketing emphasis is designed to prepare individuals for employment in marketing, sales management and retail management fields. Students will learn current practices and acquire knowledge in marketing fundamentals; management; sales; retail operations; sales force management; and new applications in the art of advertising, promotion and selling.
The coursework combines technical skills with creativity and equips students with the skills to compete in the current industry environment. Successful marketing professionals enjoy working with people, have excellent communication skills and present a professional appearance.
You can also consider:
- Management and Supervision Emphasis
- Small Business Entrepreneurship Emphasis
Statewide Median Salary for Recent Graduates
- $128.40 per credit (resident)
- $192.60 per credit (out-of-state resident)
- *Online students are not charged out-of-state fees.
- Plan the operations of a business across functional areas.
- Organize resources to achieve the goals of the organization.
- Direct individuals and/or processes to meet organization goals.
- Control business processes.
- Apply problem-solving concepts in a team environment.
- Graduates may find employment as an operations assistant or a management trainee in private businesses, public entities or nonprofit organizations.
- Submit the college admission application.
- Submit the $30 one-time fee.
- Submit high school and other official college transcripts.
- Take the college assessment test (ACCUPLACER, ACT or other). The ACCUPLACER assessment can be taken at MPTC.
- Attend a program orientation with your advisor.
- Check with Admissions if any additional steps are required.
Please visit the Admissions page for general information.
|102-110||Introduction to Business||3|
|103-159||**Computer Literacy - Microsoft Office||1|
|196-189||Team Building and Problem Solving||3|
|801-136||English Composition 1||3|
|101-184||Principles of Accounting||3|
|102-120||Principles of Management||3|
|104-140||Integrated Marketing Communications||3|
|801-196||Oral and Interpersonal Communication||3|
|809-196||Introduction to Sociology||3|
|104-120||Introduction to Digital Marketing||3|
|809-166||Introduction to Ethics: Theory and Application||3|
|105-140||Business Decision Making||3|
|105-150||Business Practice Firm||3|
|- OR -|
|105-151||International Business Practice Firm||3|
|- OR -|
|809-199||Psychology of Human Relations||3|
|Total Program Credits and Institutional Requirements||68|
Successful completion of 105-140 Business Decision Making plus one of the following courses: 105-150; 105-151; 105-152 is the exit assessment graduation requirement for this program.
** The credits for 103-159 Computer Literacy-Microsoft Office and 890-101 College 101 are Institutional Requirements for graduation. Consequently, they are not part of the program credit requirements.
- Business Management - Marketing, 2015-2016
- Business Management - Marketing, 2014-2015
- Business Management - Marketing, 2013-2014
Check out the Credit Transfers page for more information.
*Enrollment may limit the campus availability or delivery of certain courses.
For co-curricular activities and opportunities related to this program/certificate, click here.