Digital Marketing/Social Media Certificate

Program Number: 97-104-3
School Year: 2015-2016
Campus: Fond du Lac

Program Description

The Digital Marketing/Social Media Certificate allows students to gain skillsets used in today’s competitive marketing environment. Upon completion of this certificate, a student will be competent to construct and monitor online marketing campaigns. A student will also explore Search Engine Optimization and Web Analytics, two critical elements in marketing decision-making. The coursework combines both creative and analytical thinking to enhance marketing effectiveness.

This certificate allows students to take associate of applied science degree courses without the commitment of a full-time course load. This certificate can also enhance an existing associate of applied science degree. A portion of these credits may also be applied to the Digital Marketing or Business Management-Marketing degree programs.

Approximate Costs


  • $125.85 per credit (resident)
  • $188.80 per credit (out-of-state resident)

Fall/Spring Semester

  • $128.40 per credit (resident)
  • $192.60 per credit (out-of-state resident)
  • *Online students are not charged out-of-state fees.

  • Career Opportunities

    • Social Media Marketing Specialist
    • Marketing Coordinator
    • Integrated Marketing Communication Specialist
    • Social Media Campaign Coordinator

    Admission Process

    • Submit the college admission application.   
    • Submit the $30 one-time fee.   
    • Meet with Academic Advisor to discuss order of courses and prerequisites (strongly encouraged).   

    Please visit the Admissions page for general information.

    apply now!


    Number Title Crs
    Term 1
    104-120 Introduction to Digital Marketing 3
    104-104 Web Research and Analytics 3
    104-117 Digital Marketing, Public Relations and Social Media 3
    104-125 Advertising and Social Media Campaign 3
    Total 12

    Academic Planner

    Transfer Opportunities

    Check out the Credit Transfers page for more information.